About

It all started when…

Advertising has always been my way of making cool stuff happen. I've landed on lists like ADWEEK 100 and AdAge for shaking things up, especially important in our AI-driven world. I'm always chasing what's next in tech.

I've had the chance to craft campaigns for brands like BMW, Mercedes-Benz, Pepsi, Adobe, Cisco, and Michelob ULTRA at agencies like Goodby Silverstein & Partners, FCB Chicago, and Razorfish. Some of my favorite projects include using VR to explore Salvador Dalí's mind, and using AI to bring him back to life, creating a real race with cars fueled by tweets for Mercedes, turning chip bags into a movement and celebrating 25 years of Photoshop tuned to Aerosmith’s "Dream On.", my teenage anthem. My work has even earned an Emmy nomination and spots in MoMA and the Dalí Museum.

All this led to some pretty great awards, from Grand Prix and Gold Lions at Cannes, One Show, Clios, ADC, to the super rare D&AD Black Pencil, the only trophy my son actually thought was cool.

Today, I run Two Creative, a consultancy designed to stir things up. If you're ready to make something awesome, let's connect.

Creative Accomplishments:

Michelob ULTRA Brand Platform
Created strategic brand platform, led production & craft, driving Michelob ULTRA to #1 fastest-growing beer.

Mercedes-Benz Tweet Race
Created idea, led production & craft, pioneering a real-time Twitter-powered activation.

Dalí Museum "Dreams of Dalí" VR Experience
Created idea, led production & craft of immersive permanent installations at Dalí Museum.

Doritos Rainbows (Product & Packaging)
Created idea, product & packaging; led production & craft, sparking global cultural impact.

Adobe Photoshop 25th Anniversary "Dream On"
Created concept, led production & craft, reinforcing Photoshop’s iconic status globally.

Adobe Creative Cloud "The New Creatives" Global Launch
Created idea, led production & craft of new creative category, reshaping Adobe's global positioning.

Tostitos Breathalyzer Bag
Creative-directed idea, led production & craft, transforming packaging into Super Bowl safety tool.

The Bullet-Stopping Book "The Gun Violence History Book"
Created idea, led production & craft of provocative, award-winning storytelling with global acclaim.

Dalí Museum "Dalí Lives" AI Experience
Creative-directed idea of immersive permanent installations at Dalí Museum.

Cisco x Wired Digital Magazine
Created concept, led production & craft of Cisco’s most-downloaded branded content.

Doritos #BoldStage
Art directed & crafted, a giant function vending machine in the outside and a music venue inside.