“Designing is not a profession but an attitude”

Hi there,

Sam Luchini is a creative autodidact, whom has been creating and crafting many successful projects that have won awards at the most important creative festivals, such as Cannes Lions, the D&AD Awards, the One Show, the Clios, the Art Directors Club Annual Awards, the Webby Awards and many others.

He ranked in the top 10 most awarded art directors of the world at the One Show in 2016, and his work has also been nominated for an Emmy Award and is featured in the permanent collections of the MOMA and the Dalí Museum.

In 2017, Adweek highlighted him as one of the "Creative Directors Who Are Completely Reimagining What's Possible in Advertising." He was also featured by the AdAge's "40 under 40", an eclectic group of forward thinkers, risk-takers and rainmakers in the worlds of media, marketing, tech and advertising.

In 2008, he moved from Brazil to New York City, where he landed a job at Razorfish. In his first year, he helped the agency win several new businesses, including Axe and Azul—the Brazilian arm of JetBlue—and open the Brazilian office of the digital agency.

After creating the innovative "Tweet Race," an award-winning campaign for Mercedes-Benz, Goodby Silverstein & Partners had invited him to move to the beautiful city of San Francisco.

At GS&P, he has been instrumental to the agency's success. Under his leadership the agency ranked the first position in the Cyber and Mobile categories at the Cannes Lions 2016 by the Cannes Report. It was also listed as one of AdAge's "Standout" agencies of 2015 and "Creativity Innovators" for two consecutive years (2016, 2017).

Most recently, he has helped the agency win two of its most remarkable accounts, BMW and Pepsi.

Outside the ad land, Luchini is a proud dad of Daniel, his young son, who has been teaching great things to Sam.


+1 (646) 673 6502

Work Published

Wired Magazine
Smithsonian Magazine
Fast Company
The New York Times
Times Magazine
Wall Street Journal
USA Today
Good Morning America
Jimmy Fallon
Jimmy Kimmel
Campaign Magazine USA / UK

Jury Room

The One Show
The Brand Film Festival NYC
Tomorrow Awards
Festival de Antigua
Festival Gramado


By Quinn Gravier .  http://www.quinngravier.com/

By Quinn Gravier . http://www.quinngravier.com/