Dreams of Dalí – The Dalí Museum

A virtual reality experience that takes viewers inside the surrealist master’s mind. To do so, it takes viewers into one of his earlier paintings, The Archeological Reminiscence of Millet’s “Angelus.” For the first time people can see a painting how the painter himself saw it in his mind, before the very first brush stroke. It lives as a VR experience at the museum in which viewers can move freely in the immersive environment and as a five-minute 360-degree interactive video in which they are guided by a music track. Both allow viewers to explore the wonders of Dalí’s imagination, hear the artist’s thoughts, find some of the famous creations that would come later in his career and in the process learn more about the life and work of the surrealist master. Above all, Dreams of Dalí is a new and more engaged way to look at art.

Agency
Goodby Silverstein & Partners

Role
Creative Director & Director

daliframewhite.jpg

1935 The Archeological Reminiscence
of Millet’s “Angelus.”

The dalí museum

The Dalí Museum Interior

The Dalí Museum Exterior

Dream On – 25 YEARS OF PHOTOSHOP

To celebrate Photoshop’s 25th anniversary, we created a film made entirely from Photoshop PSD files. The film was animated layer by layer utilizing existing art made by members of Behance (the Adobe-owned creative network) and images from famous movies, showing off the software’s contribution to the creative world in powerful and unexpected ways. Built around Aerosmith’s iconic song “Dream On,” the film is living proof that Photoshop is for more than retouching celebrity photos or creating fun Internet memes; it’s an amazing tool that helps countless artists bring their imaginations to life. The spot debuted on February 19th 2015 on YouTube and premiered during the Oscars and Mad Men Grand Finale to great fanfare, and it celebrated and inspired a whole new generation of digital artists to “dream on.”

Case Study

Some of the artwork curated from artists on Behance, Adobe's online community.

The New Creatives – Adobe Creative Cloud

A Cannes Cyber Lion winner, this campaign helped Adobe replace the popular creative software with the subscription-based Creative Cloud, and launched an entirely new type of customer. This integrated campaign projected the customer's crowdsourced self-portraits onto their faces to show art and artist together and included.

Behind the Scenes

We crowd-sourced self-portraits from Behance, brought the artists together and projected their artwork onto their faces. No makeup. 3D-mapping, post production or photoshop. Only a camera and a projector.

Case Study

The website iamthenewcreative.com encouraged artists to create and submit their own portraits to become part of the movement. 

The campaign was also set to be displayed at the entrance to the Palais des Festivals during the Cannes Lions 2014.