Thinker / Doer / Director / Creative Director / Designer / Technologist

Sam Luchini – Work

The New Creatives – Adobe Creative Cloud

A Cannes Cyber Lion winner, this campaign helped Adobe replace the popular creative software with the subscription-based Creative Cloud, and launched an entirely new type of customer. This integrated campaign projected the customer's crowdsourced self-portraits onto their faces to show art and artist together and included.

Behind the Scenes

We crowd-sourced self-portraits from Behance, brought the artists together and projected their artwork onto their faces. No makeup. 3D-mapping, post production or photoshop. Only a camera and a projector.

Case Study

The website iamthenewcreative.com encouraged artists to create and submit their own portraits to become part of the movement. 

The campaign was also set to be displayed at the entrance to the Palais des Festivals during the Cannes Lions 2014.