Roger Baran, Myself (Sam Luchini) and Chloe Gottlieb.

Roger Baran, Rich Silverstein, Myself (Sam Luchini) and Jean Lin.

Hi there,

I have been creating and developing innovative projects and campaigns in the advertising industry for more than 10+ years. I had the pleasure to work with the most renowned agencies around the world (GS&P San Francisco, Razorfish New York, JWT Brazil, F/Nazca Saatchi&Saatchi and AgênciaClick, the most awarded digital agency in Brazil) and high caliber brands like Adobe, Google, Cisco, Mercedes-Benz, Axe, Coca-Cola, Fiat, Ford, Toyota, Cadburry Adams, Nestlé, Visa among others. 

Along my career I've also been lucky enough to be part of many award winning teams and projects on the most important advertising festivals such as Cannes Lions, D&AD, CLIO, AICP, OneShow, Art Directors Club and many others. I'm ranked at the top 10 most awarded art director in the OneShow 2016 and my work has also been nominated to the EMMY awards and is featured at the permanent collection of the MoMA and The Dalí Museum.

I'm a mixed Brazilian, New Yorker and Californian. 

“Luck is what happens when preparation meets opportunity.” ― Seneca

 

EMMY AWARDS  1 NOMINATION
CANNES LIONS
 – 10 LIONS – 2 Golds, 6 Silvers, 2 Bronzes, 2 Titanium Shortlists, 16 Shortlists
D&AD – 5 PENCILS – 3 Graphites, 2 Woods

ONESHOW – 6 PENCILS – 1 Gold, 2 Silvers, 3 Bronzes
ART DIRECTORS CLUB – 4 CUBES – 2 Silvers, 2 Bronzes

2016
 Cannes Cyber Lion GOLD – Dreams of Dalí – The Dalí Museum
2016
Cannes Digital Craft Lion SILVER (Video/Moving Image) – Dreams of Dalí – The Dalí Museum
2016
Cannes Digital Craft Lion SILVER (3D Models) – Dreams of Dalí – The Dalí Museum
2016 Cannes Mobile Lion SILVER
 – Dreams of Dalí – The Dalí Museum
2016 Cannes Digital Craft Lion BRONZE (VR)
 – Dreams of Dalí – The Dalí Museum
2016 Cannes Direct Lion (Launch/Re-launch) BRONZE
 – Doritos Rainbows
2016 Cannes Titanium Lion SHORTLIST
 – Doritos Rainbows
2016 Cannes Titanium Lion SHORTLIST
 – Dreams of Dalí – The Dalí Museum
2016 Cannes Design Lion SHORTLIST – Doritos Rainbows
2016 Cannes Direct Lion (Digital&Social) SHORTLIST – Doritos Rainbows
2016 Cannes Media Lion SHORTLIST – Doritos Rainbows
2016 Cannes Promo&Activation Lion (Launch/Re-launch) SHORTLIST – Doritos Rainbows
2016 Cannes Promo&Activation Lion (Digital&Social) SHORTLIST – Doritos Rainbows
2016 Cannes Promo&Activation Lion SHORTLIST
 – Doritos Rainbows
2016 Cannes Entertainment Lion SHORTLIST – Dreams of Dalí – The Dalí Museum
2016 Cannes Digital Craft Lion (Image Design) SHORTLIST – Dreams of Dalí – The Dalí Museum
2016 D&AD GRAPHITE Pencil – Dreams of Dalí – The Dalí Museum
2016 D&AD WOOD Pencil
 – Dreams of Dalí – The Dalí Museum
2016 D&AD WOOD Pencil
 – Doritos Rainbows
2016 Webby Awards WINNER
 – 25 Years of Photoshop– Adobe
2016 Webby
Awards WINNER (Art & Experiment) People's Voice – Dreams of Dalí
2016 Webby Awards Nominee
 – Doritos Rainbows
2016 Webby Awards Nominee (VR) – Dreams of Dalí – The Dalí Museum
2016 Webby Honoree – Doritos Jacked3D
2016 OneShow TOP 10 Most Awarded Art Director
2016 OneShow Film GOLD – 25 Years of Photoshop – Adobe
2016 OneShow Social Media SILVER
 – Doritos Rainbows
2016 OneShow Mobile SILVER
 – Dreams of Dalí – The Dalí Museum
2016 OneShow Design BRONZE
 – 25 Years of Photoshop – Adobe
2016 OneShow PR BRONZE
 – Doritos Rainbows
2016 OneShow Design BRONZE
 – Dreams of Dalí – The Dalí Museum
2016 OneShow Film MERIT
 – 25 Years of Photoshop
2016 OneShow Interactive MERIT
 – Doritos Rainbows
2016 OneShow Interactive MERIT
 – Dreams of Dalí – The Dalí Museum
2016 OneShow Intellectual Property MERIT
 – Doritos Rainbows
2016 National Addy GOLD – 25 Years of Photoshop
2016 National Addy GOLD
 – Doritos Jacked3D
2016 SF Addy BEST IN SHOW – Doritos Rainbows
2016 SF Addy GOLD
 – Doritos Rainbows
2016 SF Addy SILVER
 – Doritos Jacked 3D
2016 SF Addy SILVER
 – 25 Years of Photoshop – Adobe
2016 Creativity Pick of the Day
 – Dreams of Dalí – The Dalí Museum
2015 EMMY Awards Nomination – 25 Years of Photoshop – Adobe
2015 Cannes Cyber Lion Gold – 25 Years of Photoshop – Adobe
2015 Cannes Cyber Lion Silver – 25 Years of Photoshop – Adobe
2015 Cannes Film Lion Silver – 25 Years of Photoshop – Adobe
2015 D&AD Graphite Pencil Film Advertising – 25 Years of Photoshop – Adobe
2015 MoMA Permanent Collection – 25 Years of Photoshop – Adobe
2015 AICP Design Winner – 25 Years of Photoshop – Adobe
2015 AICP Agency Art Direction – 25 Years of Photoshop – Adobe
2015 The Effies BRONZE – I Am The New Creative – Adobe
2015 National Addy GOLD – I Am The New Creative – Adobe
2015 SF Addy
GOLD – I Am The New Creative – Adobe
2015 SF Addy
GOLD – I Am The New Creative – Adobe
2015 SF Addy
GOLD / Doritos #Boldstage
2014 AdWeek Project Isaac GOLD – The Connective – Cisco
2014 Cannes Cyber Lion SILVER – The New Creatives – Adobe

2014 D&AD Graphite Pencil – The Connective – Cisco
2014 Luerzer's Archive – The New Creatives – Adobe
2014 Creativity-Online TOP5 – The New Creatives – Adobe

2014 Creativity Pick of the Day – The New Creatives – Adobe
2014 Creativity Pick of the Day – Welcome to Cannes – Adobe
2013 OneShow Design Merit – The New Creatives – Adobe

2013 IAB Mixx Bronze – Cisco Tomorrow Starts Here – Cisco
2013 Communication Arts Exhibition – The New Creatives – Adobe
2012 Webby Awards Honoree – Tweet Race – Mercedes-Benz
2011 Tomorrow Awards Finalist – Tweet Race – Mercedes-Benz
2011 Cannes Cyber Lions (Integrated Campaign) SHORTLIST– Tweet Race – Mercedes-Benz
2011 Cannes Cyber Lions (Viral Marketing) 
SHORTLIST – Tweet Race – Mercedes-Benz
2011 Cannes Media Lions
(Automotive) SHORTLIST  – Tweet Race – Mercedes-Benz
2011 Cannes Media Lions
(Best Use of Social Media) SHORTLIST – Tweet Race – Mercedes-Benz
2011 OneShow Interactive MERIT / Tweet Race
2011 Webby Awards Nominee – What Drives Us – Mercedes-Benz

2011 Webby Awards Honoree – What Drives Us – Mercedes-Benz
2011 Communication Arts – The Other C – Mercedes-Benz
2011 TheFWA SOTD – The Other C – Mercedes-Benz
2010 TheFWA SOTD – What Drives Us – Mercedes-Benz
2010 Communication Arts – What Drives Us – Mercedes-Benz
2008 OneShow Interactive MERIT – Google Maps – SOS Mata Atlântica
2008 Wave Festival GOLD – Map – SOS Mata Atlântica
2008 CCSP GOLD – Hand Selected Beans – Cafe Suplicy
2007 Cannes Cyber Lion
SHORTLIST – Spin – Ariel
2007 Cannes Cyber Lion
SHORTLIST – Hand Selected Beans – Cafe Suplicy
2007 Cannes Cyber Lion
SHORTLIST – Map – SOS Mata Atlântica
2007 M&MOnline (Wave Festival) SILVER – Fiat Idea Adventure
2006 Cannes Cyber Lion
SHORTLIST – Virtual ATM – Bradesco
2006 ABANET/MSN SILVER – Fiat Idea Adventure
2006 ABOUT BRONZE – Fiat Idea Adventure
2006 ABOUT BRONZE – Color Bottle – 
Coca-Cola
2006
M&MOnline (Wave Festival) BRONZE – Coca-Cola Color Bottle
2005 OneShow Interactive MERIT – Pocket Lover – C&A